Web design + AI automation · North Alabama
Your website should be winning you business. Most aren't.
Northbound Digital turns outdated web presences into fast, modern sites with automation behind them — so leads get answered, booked, and followed up with, even while you're out on a job.
Fixed pricing on this page · Proposal in 48 hours · Built in 2–3 weeks
An outdated website isn't neutral. It's costing you.
- Your site looks fine on a desktop but breaks on the phone — where your customers actually are.
- There's no way to book or request a quote, so people call. After hours, that call goes to voicemail — and then to your competitor.
- Nobody follows up with the leads you do get, because you're busy doing the actual work.
- It hasn't changed since it was built, and customers can tell.
What we build instead
A site that loads fast, looks current, and gives people a way to book you on the spot — plus automation that answers questions, routes leads to your phone, and follows up with every inquiry.
In plain terms: the website brings people in, and the automation makes sure none of them slip through. It works nights, weekends, and while you're on a ladder.
You do the work. The website handles the rest.
Services and prices, up front
No “contact us for a quote.” These are the real ranges — your exact fixed price comes in the proposal, before anything is built.
Starter Website
$1,500–$2,500one-time
A professional site that loads fast and gets found. Good for getting off an outdated site (or no site) without a big spend.
- 4–6 pages, written and built for your business
- Mobile-optimized — most of your customers are on phones
- Contact form that goes straight to your inbox
- SEO basics so you show up in local search
Premium Website
$3,000–$5,000one-time
A custom site that books work for you. For businesses ready to make the website a real part of how they get customers.
- Fully custom design — no templates
- Online booking built in
- CMS and blog you can update yourself
- AI chatbot that answers common questions 24/7
One-Off Automation
$500–$2,500one-time
Already have a website you like? Add one piece of automation to it — a single fixed-price project, no retainer required.
- Lead routing — inquiries hit your phone in seconds
- Follow-up sequences for quotes and estimates
- Appointment scheduling that syncs to your calendar
- Works with the site and tools you already have
Automation Retainer
$150–$500per month
The follow-up work you never have time for, done automatically. Add it to either site, or bring your existing one.
- New leads routed to your phone instantly
- Follow-up sequences so no inquiry goes cold
- Automatic scheduling and reminders
- Review requests and FAQ chatbots
Built by an engineer, not a marketing agency
Plenty of business owners around here have been burned by an agency before. Here's how this is different.
Built by an engineer, not a reseller
I come from an engineering background. I build the sites and automations myself — there's no outsourced team, no account manager, no telephone game between you and the person doing the work.
Websites and automation, one package
Most shops do one or the other: a designer hands you a pretty site, or an 'automation guy' bolts tools onto a bad one. I build both together, so the site captures leads and the automation actually does something with them.
Real prices, on the page
The prices above are the prices. You get a fixed quote in writing before anything gets built — no "contact us for pricing," no surprise invoices.
I'm a software engineer based in Cullman, Alabama. I started Northbound Digital because most small businesses around here are stuck choosing between an overpriced agency and a cousin who “does websites.” I build fast, well-engineered sites and automations the same way I'd build them for my own business — and you deal with me directly, start to finish.
— Peyton Bailey, founder
How it works
Four steps, start to finish. You'll know the price by step two and be live within a month.
- 1
Discovery call
20 minutes, free, no pitch deck. You tell me how you get customers today and what's not working.
- 2
Proposal in 48 hours
A fixed price and scope in writing within two days. If it's not a fit, I'll say so.
- 3
Build in 2–3 weeks
50% deposit to start, the rest at launch. You see progress as it happens and give feedback along the way. No months-long black box.
- 4
Launch & handoff
You own the site — files, accounts, everything. If you want the automation layer, we add it. If not, we're done and you're set.
Founding client offer
We're new. That works in your favor.
Northbound Digital just launched, so there's no wall of client logos or glowing testimonials here — and we're not going to fake any. You'd see through that anyway.
Instead, the first handful of clients get a straight trade: a discounted founding-client rate in exchange for letting us publish the project as a case study — before-and-after, real numbers, your honest take on how it went.
You get the same build quality at a lower price. We get the proof. Once the case-study slots fill, pricing goes to the standard rates above.
- Discounted rate on any package above
- Same scope, same 2–3 week turnaround, same ownership
- You approve everything before it's published
- Priority support while we grow
See what your website could be doing for you
Book a free 20-minute discovery call. No pitch, no pressure — just a straight conversation about how you get customers now and whether a better site and some automation would move the needle. If it wouldn't, I'll tell you.
Pick a time on the calendarPrefer email? peyton.bailey2223@gmail.com